The World Health Organization (WHO) is a body under the United Nations wherein they are responsible for health and international public health policies. They are the leaders when it comes to global health matters, researches, setting standards, articulating policies, and monitoring health trends.
WHO Philippines wanted to increase vaccine awareness through various programs such as newborn immunizations and deworming in school-age children.
The Online Philippines team has coordinated with the Department of Health to boost their video campaigns to be shown to specific targeted users on Facebook. Each custom targeted audience was based on the context of the advertisement done to ensure the cost efficiency of the message delivery.